Chances are you’ve ever heard of attraction marketing and thought it to be some sort of a marketing gimmick. The truth is, attraction marketing is based on perfectly sound and effective principles. It’s philosophy is basically to focus on getting a customer and keep them coming back instead of making a single sell at a time. It is always important to try to pull in new business, but while you are doing that, you should not forget to cherish those customers you already have. The general tendency of online shoppers is to avoid call to actions; they simply want things suggested to them. Even those people who spend a fortune on emotion-based rather than need-based purchases don’t want to be pushed into buying by an aggressive sales approach. To put it simply, attraction marketing is successful because it eliminates the struggle of sales pressures and operates instead on the power of positive energy. Through correct implementation you will be able to bring in customers without seeming like the pushy salesman they always tend to avoid. This article will give you some sound advice on how to incorporate attraction marketing into your business and then how to build on your success.
The quickest way to wrap your mind around the power of attraction marketing is to study systems like Elite Marketing Pro and our My Lead System Pro or MLSP which are all based on the model. Plus, each of these systems actually come with a complete MLM attraction marketing funnel set up and ready to go.
The way to make attraction marketing work for you is to always be mindful of the value of the products or services you’re selling.
Getting targeted customers, making new sales, striking new partnerships, everything that makes your marketing result oriented should be about delivering value. Profits are important for any business; without profit there is no point. But do not let profits cloud your vision; providing value may not be very cost effective but you will build long term relationships that will be even more profitable in the end. This is what is known as real value. By being true to your customers and never faltering on your stance, you will build quite the amount of trust. The word will get around that you are good to do business with. The content of your online business should emphasize in every possible way that you are customer-oriented and will deliver the best possible products to your clientele. Make sure everything on the website is crystal clear and easy to understand. Don’t bombard people with tons of information when they get linked to your site; make sure things are basic and easy to follow. This will deliver a valuable experience, which will go a long way and make people buy from you again.
You need to differentiate yourself from other businesses. Identifying your USP or unique selling point is important if want attraction marketing to work for you. You will want to carve out a special market niche for your business, which means you’ll need to work hard to stand out in the crowd. It often pays to engage a professional blogger if you choose to have a blog for your online venture. Don’t use the same templates that are seen everyday when browsing the net. A first impression is important in all things; that includes marketing on the Internet. You need to be viewed as a professional, not just another web-business. Being yourself is an incredibly important factor when it comes attraction marketing. Sounds easy – so easy that many people disregard its importance.
Almost everyone uses the Internet today, so there are always many potential clients seeking out the best quality. The ability to provide high quality products, activities and websites are something that attraction marketing focuses on. Keep a professional outlook on your site and blend in your own personality to an extent.
You should be focused on establishing a brand, as well as long term customer relationships, which is the objective of a balanced attraction marketing strategy.